From the Lab: Easy to Read, Easy to Believe

In a recent blog post, we saw that when instructions for a task were presented in a font that was easy to read, people thought the task would be significantly easier.

In an earlier study by the same researcher, Norbert Schwarz (this time working with Rolf Reber), they found that when statements were presented in colors that were easy to read (i.e., dark blue vs. yellow on a white background), people were significantly more likely to judge them as being true.

For example,

“Osorno is in Chile.”

is significantly easier to read than

“Osorno is in Chile.”

and as a result, the former is more likely to be judged as true.

Once again, this finding underscores the importance of making your presentations easy to understand—in this case, by making your visuals easy to see.

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